Valency Course Images
Branding
The project objective was to rebrand Valency's training course illustrations for capital project lifecycles, aligning them with the latest design trends while visually capturing the essence of each course topic.
Project Type
Illustration
Software
Adobe Illustrator
Duration
1 Week
About the Company
Founded in 2013, Valency is a global leader in project assurance solutions, supporting clients in managing risks and ensuring predictability at every stage of capital project delivery. Valency offers specialized project assurance software, expert facilitation for assessments, and comprehensive training courses and webinars covering the Project Definition Rating Index (PDRI), Construction Readiness, and Commissioning & Operational Readiness.
Values: Trust, Specialize, Always Deliver, Global Citizen
In designing the course illustrations, I focused on aligning with Valency's website theme and branding guidelines, particularly the blue and green color scheme. I chose a monochromatic style with green as a consistent accent to reinforce brand identity, incorporating shades of yellow and orange that are commonly associated with capital projects, such as construction signage and safety equipment. Each illustration was crafted to visually represent the course content, integrating relevant graphics like machinery and tools that highlight key themes.
In addition, I emphasized diversity in the illustrations by including people of color. This choice was vital to ensure inclusivity and reflect the diverse workforce involved in capital projects. Representing diversity in visuals not only fosters inclusiveness but also resonates with a broader audience, making everyone feel seen and valued within the industry.
Creative
Direction
