Pineapple Socials
Branding
The projects objective was to help solidify the company's brand identity by redesigning their logo and exploring new potential names. The project involved creating a memorable and distinctive brand that could be effectively used in a corporate setting. My responsibilities included conducting research into the brand’s identity, analyzing competitors, proposing new logos and names, and developing a comprehensive branding guide. Additionally, I created custom branding sheets with logo variations and color palettes, and produced prototypes for future marketing implementation.
Project Type
Logo Design
Software
Adobe Illustrator
Adobe Photoshop
Duration
2 Weeks
About the Company
Pineapple Socials is a global brand with a presence in 50 schools across the US, UK, and Canada. It provides a platform for over 50,000 incoming university and college students to connect, engage, and ask questions before they even step foot on campus. Designed to help students navigate the transition to university life, Pineapple Socials fosters connections and offers a supportive space where students can meet their peers, share experiences, and get the information they need to feel confident and prepared for the next chapter of their academic journey.
The logo for Pineapple Socials embodies the brand's mission to foster connections and create a vibrant, supportive community for students transitioning to university life. The design integrates the shape of a pineapple—a universal symbol of hospitality and warmth—crafted in an abstract and modern style.
The “S” within the pineapple reflects the brand name while symbolizing the journey of students as they explore new pathways, meet peers, and build their confidence for the next academic chapter. The gradient hues of yellow and orange evoke positivity, energy, and optimism, representing the bright future students can look forward to. The green crown adds a fresh and welcoming touch, reinforcing the brand's essence of growth, support, and new beginnings.
This playful yet professional design resonates with the youthful energy of Pineapple Socials while maintaining a universal appeal for its diverse, global audience.
Logo Concept
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