Packology Inc
Branding
The objective of this project was to develop a distinct brand identity for Packology Inc., a new packaging company, that authentically reflects its mission and values while positioning it competitively in the market. My role involved creating a logo that captures the company’s essence and differentiates it from competitors. To achieve this, I conducted thorough market research and collaborated closely with Packology Inc. to refine their brand vision, value proposition, competitive edge, mission, and values. With this foundation, I established a creative direction that informed the logo design, branding guidelines, and website, creating a cohesive and impactful brand presence.
Project Type
Logo Design
Software
Adobe Illustrator
Adobe Photoshop
Duration
2 Days
About the Company
PackologyInc delivers sustainable, customizable packaging for SMEs in Canada and the USA, using eco-friendly materials while educating businesses on sustainable practices to reduce their environmental impact. Through our innovative solutions, we aim to build long-lasting relationships with clients, helping them achieve their branding and sustainability goals.
Values: Sustainability, Customization, Innovation, Integrity, Global Responsibility
The Packology Inc. logo is inspired by the science of packaging, emphasizing innovation and precision with each element thoughtfully crafted to reflect the company’s core values. The hexagonal structure, modeled after the molecular form of covalent bonds, represents stability, interconnectedness, and cohesion—essential qualities of Packology’s mission. At its center, the “core atom” symbolizes Packology’s primary values and dedication to sustainability, growth, and innovation, while the surrounding nodes represent secondary values like trust, education, and optimism. The hexagon’s arrangement subtly forms a box-like shape, highlighting Packology’s focus on functional and precise packaging solutions. This abstract, science-driven design approach reinforces Packology’s mission and positions it as a modern, forward-thinking brand within the packaging industry.
Logo Concept





