Kathrina Ocampo
Branding
The project’s objective was to design a logo for Kathrina’s arts and design brand that would symbolize her journey and exude happiness and joy. The project consisted of a client brief, a design proposal, one revision, and a finished logo and motion graphic.
Project Type
Logo Design
Software
Adobe Illustrator
Adobe Photoshop
Duration
2 Days
About the
Artist
Kathrina Ocampo is a Toronto-based artist who courageously transitioned from STEM studies to art, defying the pressure to conform to traditional standards of success. Her work captures the beauty of simplicity and celebrates the authenticity of self-expression.
The Kathrina logo symbolizes a deeply personal journey toward creativity and self-expression. Crafted with her initials—“K” nested within an “O”—the design creates a dynamic interplay of pathways. These pathways represent her growth, resilience, and artistic exploration, converging toward a radiant sunrise.
The sunrise motif, depicted through vibrant and warm hues, evokes a sense of renewal, optimism, and inspiration, mirroring Kathrina’s unwavering commitment to her craft. The abstract design captures the essence of daybreak as a metaphor for new beginnings, aligning seamlessly with the client’s creative vision and dedication to continually producing art that resonates with hope and passion.
Logo Concept
Finalized Logo Design
